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The Center aims to establish itself as a prominent and multidisciplinary research institution in the fields of business and social analytics. Our reputation is built upon the expertise and dedication of a diverse group of researchers, who come from various schools and departments within HKUST. By pooling their resources and expertise, our researchers are able to tackle complex and important issues related to business and society, such as consumer behaviors and social impact. Our work is not only academically rigorous, but also practical and impactful, with real-world implications for businesses and communities in Hong Kong and beyond.

DIRECTOR
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Prof. Kai-Lung Hui

Acting Head and Chair Professor of Information Systems, Business Statistics and Operations Management
School of Business and Management
Hong Kong University of Science and Technology

ASSOCIATE DIRECTORS
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Prof. Yongshun Cai

Head and Chair Professor
Division of Social Science
Hong Kong University of Science and Technology

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Prof. Allen Huang

Professor of Accounting
School of Business and Management
Hong Kong University of Science and Technology

SCIENTIFIC COMMITTEE MEMBERS
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Prof. James Kwok

Professor of Computer Science and Engineering

School of Engineering

Hong Kong University of Science and Technology

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Prof. Jing Wang

Associate Professor of Information Systems, Business Statistics and Operations Management

School of Business and Management

Hong Kong University of Science and Technology

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Prof. Utpal Bhattacharya

Chair Professor of Finance

School of Business and Management

Hong Kong University of Science and Technology

ADVISORY COMMITTEE MEMBERS
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Prof. Kar Yan Tam

Dean of the Business School and Chair Professor of Information Systems, Business Statistics and Operations Management

School of Business and Management

Hong Kong University of Science and Technology

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Dr. Chao He

Adjunct Associate Professor

School of Business and Management

Hong Kong University of Science and Technology

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Mr. Wang Chun

Director of AI

Wisers Information Limited

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Ms. Denise Che

Chief Executive Officer

Wisers information Limited

NEWS
Resurgence of Mainland Chinese Tourists during the Holidays: Insights For the Tourism Industry (in Chinese)
Posted on: Fri Apr 12 2024

CBSA in the Media: 香港經濟日報HKET

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NEWS
Hong Kong Needs to Revitalize Tourist Appeal; Monthly Fireworks Ignite Social Media Buzz in the Mainland (in Chinese)
Posted on: Thu Mar 07 2024

CBSA in the Media: 香港經濟日報HKET

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NEWS
Winners Announced for the CBSA-Wisers Analytics Challenge @HKUST 2023/24: Empowering Data-Driven Innovation in Risk Management
Posted on: Tue Feb 27 2024

Organized in partnership with Wisers Information Limited, the 3rd edition of the Analytics Challenge @HKUST aims to promote the application of social big data and data-driven innovation to enhance risk management practices in Hong Kong.

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CONTACT US
Center for Business and Social Analytics
Rm 6061, Lee Shau Kee Business Building, HKUST
+852 3469 2637
cbsa@ust.hk