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The Center aims to establish itself as a prominent and multidisciplinary research institution in the fields of business and social analytics. Our reputation is built upon the expertise and dedication of a diverse group of researchers, who come from various schools and departments within HKUST. By pooling their resources and expertise, our researchers are able to tackle complex and important issues related to business and society, such as consumer behaviors and social impact. Our work is not only academically rigorous, but also practical and impactful, with real-world implications for businesses and communities in Hong Kong and beyond.

DIRECTOR
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Prof. Yi Yang

Associate Professor
Department of Information Systems, Business Statistics and Operations Management
School of Business and Management
Hong Kong University of Science and Technology

ASSOCIATE DIRECTORS
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Prof. Yongshun Cai

Head and Chair Professor
Division of Social Science
Hong Kong University of Science and Technology

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Prof. Allen Huang

Professor of Accounting
School of Business and Management
Hong Kong University of Science and Technology

SCIENTIFIC COMMITTEE MEMBERS
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Prof. James Kwok

Professor of Computer Science and Engineering

School of Engineering

Hong Kong University of Science and Technology

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Prof. Jing Wang

Associate Professor of Information Systems, Business Statistics and Operations Management

School of Business and Management

Hong Kong University of Science and Technology

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Prof. Utpal Bhattacharya

Chair Professor of Finance

School of Business and Management

Hong Kong University of Science and Technology

ADVISORY COMMITTEE MEMBERS
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Prof. Kai-Lung Hui

Acting Dean and Elman Family Professor of Business
School of Business and Management
Hong Kong University of Science and Technology

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Dr. Chao He

Adjunct Associate Professor

School of Business and Management

Hong Kong University of Science and Technology

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Ms. Denise Che

Chief Executive Officer

Wisers information Limited

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Prof. Kar Yan Tam

Vice-President for Administration and Business and Chair Professor of Information Systems, Business Statistics and Operations Management

School of Business and Management

Hong Kong University of Science and Technology

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Mr. Wang Chun

Director of AI

Wisers Information Limited

NEWS
Reinvigorating the Travel Experience through Cartoon IP Collaborations (in Chinese)
Posted on: Sat Jul 27 2024

CBSA in the Media: 香港經濟日報HKET

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NEWS
Delivering Premium Events and Optimizing the End-to-End Experience (in Chinese)
Posted on: Fri Jun 28 2024

CBSA in the Media: 香港經濟日報HKET

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NEWS
Growing Popularity of Concerts is a Key Indicator of Hong Kong's Changing Tourism Landscape (in Chinese)
Posted on: Thu May 30 2024

CBSA in the Media: 香港經濟日報HKET

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CONTACT US
Center for Business and Social Analytics
Rm 6061, Lee Shau Kee Business Building, HKUST
+852 3469 2637
cbsa@ust.hk