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The Center aims to establish itself as a prominent and multidisciplinary research institution in the fields of business and social analytics. Our reputation is built upon the expertise and dedication of a diverse group of researchers, who come from various schools and departments within HKUST. By pooling their resources and expertise, our researchers are able to tackle complex and important issues related to business and society, such as consumer behaviors and social impact. Our work is not only academically rigorous, but also practical and impactful, with real-world implications for businesses and communities in Hong Kong and beyond.

DIRECTOR
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Prof. Yi Yang

Associate Professor
Department of Information Systems, Business Statistics and Operations Management
School of Business and Management
Hong Kong University of Science and Technology

ASSOCIATE DIRECTORS
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Prof. Yongshun Cai

Head and Chair Professor
Division of Social Science
Hong Kong University of Science and Technology

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Prof. Allen Huang

Professor of Accounting
School of Business and Management
Hong Kong University of Science and Technology

SCIENTIFIC COMMITTEE MEMBERS
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Prof. James Kwok

Professor of Computer Science and Engineering

School of Engineering

Hong Kong University of Science and Technology

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Prof. Jing Wang

Associate Professor of Information Systems, Business Statistics and Operations Management

School of Business and Management

Hong Kong University of Science and Technology

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Prof. Utpal Bhattacharya

Chair Professor of Finance

School of Business and Management

Hong Kong University of Science and Technology

ADVISORY COMMITTEE MEMBERS
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Prof. Kai-Lung Hui

Acting Dean and Elman Family Professor of Business
School of Business and Management
Hong Kong University of Science and Technology

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Dr. Chao He

Adjunct Associate Professor

School of Business and Management

Hong Kong University of Science and Technology

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Ms. Denise Che

Chief Executive Officer

Wisers information Limited

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Prof. Kar Yan Tam

Vice-President for Administration and Business and Chair Professor of Information Systems, Business Statistics and Operations Management

School of Business and Management

Hong Kong University of Science and Technology

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Mr. Wang Chun

Director of AI

Wisers Information Limited

NEWS
HKMA and Cyberport Launch Second Cohort of Gen A.I. Sandbox to Accelerate A.I. Innovation in the Financial Sector
Posted on: Thu May 01 2025

Prof. Yi Yang, Director of the Center, joins industry leaders in a panel discussion on cutting-edge GenAI risk management strategies during the launch of the second cohort of the Generative AI (GenAI) Sandbox initiative held on 28 Apr 2025.

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NEWS
From Concept to Pitch: HKUST, IFEC & Cyberport Celebrate Final Round of Web3 Ideathon for Tertiary Students
Posted on: Mon Mar 31 2025

At the closing Pitch Fest of the first-ever Web3 Ideathon, top tertiary student teams showcased their groundbreaking Web3 concepts to industry experts.

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NEWS
Sports Tourism: A New Growth Engine with Visitor Experience as the Key (in Chinese)
Posted on: Fri Mar 28 2025

CBSA in the Media: 香港經濟日報HKET

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CONTACT US
Center for Business and Social Analytics
Rm 6061, Lee Shau Kee Business Building, HKUST
+852 3469 2637
cbsa@ust.hk