The Center aims to establish itself as a prominent and multidisciplinary research institution in the fields of business and social analytics. Our reputation is built upon the expertise and dedication of a diverse group of researchers, who come from various schools and departments within HKUST. By pooling their resources and expertise, our researchers are able to tackle complex and important issues related to business and society, such as consumer behaviors and social impact. Our work is not only academically rigorous, but also practical and impactful, with real-world implications for businesses and communities in Hong Kong and beyond.
Associate Professor
Department of Information Systems, Business Statistics and Operations Management
School of Business and Management
Hong Kong University of Science and Technology
Head and Chair Professor
Division of Social Science
Hong Kong University of Science and Technology
Professor of Accounting
School of Business and Management
Hong Kong University of Science and Technology
Professor of Computer Science and Engineering
School of Engineering
Hong Kong University of Science and Technology
Associate Professor of Information Systems, Business Statistics and Operations Management
School of Business and Management
Hong Kong University of Science and Technology
Chair Professor of Finance
School of Business and Management
Hong Kong University of Science and Technology
Acting Dean and Elman Family Professor of Business
School of Business and Management
Hong Kong University of Science and Technology
Dr. Chao He
Adjunct Associate Professor
School of Business and Management
Hong Kong University of Science and Technology
Ms. Denise Che
Chief Executive Officer
Wisers information Limited
Vice-President for Administration and Business and Chair Professor of Information Systems, Business Statistics and Operations Management
School of Business and Management
Hong Kong University of Science and Technology
Mr. Wang Chun
Director of AI
Wisers Information Limited
Prof. Yang highlights enterprise AI breakthrough at HKUST Unicorn Day, showcasing LayerZero AI's custom embedding technology.
Prof. Yi Yang, Director of the Center, joins industry leaders in a panel discussion on cutting-edge GenAI risk management strategies during the launch of the second cohort of the Generative AI (GenAI) Sandbox initiative held on 28 Apr 2025.
At the closing Pitch Fest of the first-ever Web3 Ideathon, top tertiary student teams showcased their groundbreaking Web3 concepts to industry experts.
