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About the Center

The Center for Business and Social Analytics (CBSA) is established with the objective of addressing contemporary business and social problems by harnessing business and social big data and advanced Artificial Intelligence methodologies. Our research is rooted in a broad range of data sources, including social media data, user-generated content, corporate disclosures, and other alternative data. We draw on the strengths of faculty and researchers across diverse disciplines such as business accounting, economics, information systems, decision analytics, finance, computer science, and the humanities and social sciences. By leveraging a multidisciplinary approach, we aim to produce research that can impact both business practice and public policy.


CBSA actively seeks collaboration with other academic, public, and private organizations that share the same vision of cultivating and analyzing business and social big data to uncover novel insights and knowledge. We welcome academic scholars and industry practitioners to work with us on addressing emerging business and social problems for the long-term betterment of Hong Kong and beyond.

 

Vision

To be a center of excellence utilizing business and social big data to produce timely research and insights for the betterment of Hong Kong and the broader society

Mission

Address timely business and social problems by utilizing business and social big data

Values

Research excellence

Rigorous and unbiased methodologies

Evidence-based analysis

Quality business and social insights and impacts

Inclusive and collaborative research

NEWS
HKMA and Cyberport Launch Second Cohort of Gen A.I. Sandbox to Accelerate A.I. Innovation in the Financial Sector
Posted on: Thu May 01 2025

Prof. Yi Yang, Director of the Center, joins industry leaders in a panel discussion on cutting-edge GenAI risk management strategies during the launch of the second cohort of the Generative AI (GenAI) Sandbox initiative held on 28 Apr 2025.

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NEWS
From Concept to Pitch: HKUST, IFEC & Cyberport Celebrate Final Round of Web3 Ideathon for Tertiary Students
Posted on: Mon Mar 31 2025

At the closing Pitch Fest of the first-ever Web3 Ideathon, top tertiary student teams showcased their groundbreaking Web3 concepts to industry experts.

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NEWS
Sports Tourism: A New Growth Engine with Visitor Experience as the Key (in Chinese)
Posted on: Fri Mar 28 2025

CBSA in the Media: 香港經濟日報HKET

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CONTACT US
Center for Business and Social Analytics
Rm 6061, Lee Shau Kee Business Building, HKUST
+852 3469 2637
cbsa@ust.hk