The Center for Business and Social Analytics (CBSA) is set up with the mission to study timely business and social problems by utilizing the big data available on the Internet. Our research is rooted in a broad range of data sources, including social media posts, publicity, user-generated content, user likes and follows, and other social, business, and interpersonal exchanges. We draw on the strengths of faculty and researchers from diverse disciplines such as business accounting and economics, information systems, decision analytics, finance, computer science, and humanities and social sciences. By leveraging a multidisciplinary approach, we aim to produce empirically-grounded research that can inform both business practice and public policy.

CBSA actively seeks collaboration with other academic, public, and private organizations that share the same vision of cultivating and analyzing social big data to uncover novel insights and knowledge. We welcome academic scholars and industry practitioners to work with us on addressing emerging business and social problems for the long-term betterment of Hong Kong and beyond.

Vision

To be a center of excellence utilizing social big data to produce timely research and insights for the betterment of Hong Kong and the broader society

Mission

Address timely business and social problems by utilizing the big data on the Internet

Values

Research excellence

Rigorous and unbiased methodologies

Evidence-based analysis

Quality business and social insights and impacts

Inclusive and collaborative research