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About the Center

The Center for Business and Social Analytics (CBSA) is set up with the mission to study timely business and social problems by utilizing the big data available on the Internet. Our research is rooted in a broad range of data sources, including social media posts, publicity, user-generated content, user likes and follows, and other social, business, and interpersonal exchanges. We draw on the strengths of faculty and researchers from diverse disciplines such as business accounting and economics, information systems, decision analytics, finance, computer science, and humanities and social sciences. By leveraging a multidisciplinary approach, we aim to produce empirically-grounded research that can inform both business practice and public policy.

CBSA actively seeks collaboration with other academic, public, and private organizations that share the same vision of cultivating and analyzing social big data to uncover novel insights and knowledge. We welcome academic scholars and industry practitioners to work with us on addressing emerging business and social problems for the long-term betterment of Hong Kong and beyond.


To be a center of excellence utilizing social big data to produce timely research and insights for the betterment of Hong Kong and the broader society


Address timely business and social problems by utilizing the big data on the Internet


Research excellence

Rigorous and unbiased methodologies

Evidence-based analysis

Quality business and social insights and impacts

Inclusive and collaborative research

夜繽紛內地宣傳弱 景點地標更吸客 (Chinese only)
Posted on: Thu Nov 23 2023

In the Media: 香港經濟日報HKET



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Natural Language Processing for Risk Intelligence | Webinar Series (2/5)
Posted on: Fri Nov 17 2023

In this webinar, Dr. Chao He demonstrates the game-changing potential of artificial intelligence and natural language processing (NLP) in empowering financial institutions to proactively identify and mitigate risks, make informed decisions, and seize opportunities ahead of the curve.

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Sentiment Influences on Sentiment with Discussion in Football Subreddits | Webinar Series (1/5)
Posted on: Fri Nov 10 2023

This research examines sentiment contagion in social media, revealing its influence and providing valuable insights into how exposure content and individual heterogeneity impact the contagious spread of sentiments.

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Center for Business and Social Analytics
Rm 6061, Lee Shau Kee Business Building, HKUST
+852 3469 2637