The rapid advancement of technology has revolutionized the way we understand and interact with the world around us. At the Center for Business and Social Analytics (CBSA), our mission is to harness the power of business and social big data, alongside Artificial Intelligence (AI), to address timely business and social challenges.

In an era where traditional research methodologies alone can no longer capture the full breadth of human behavior and market dynamics, CBSA integrates cutting-edge AI techniques with vast datasets to provide deeper, more actionable insights. By leveraging these advanced tools, we aim to complement and enhance the value of conventional research approaches such as opinion polls, surveys, and consumer experiments.

Our research is focused on solving real-world problems, offering solutions that inform both business strategies and social policies. For instance, we have utilized AI to develop predictive models for market sentiment, assess the impact of regulatory changes, and explore the complex relationships between law, policy, and societal behavior. These projects are just a few examples of how we apply AI and big data analytics to generate meaningful insights that drive positive outcomes for businesses and society.

We invite scholars and industry professionals alike to join us in this exciting journey of discovery and innovation. Together, we can push the boundaries of research, creating a better future through the application of AI, big data, and rigorous analysis.
I hope you will appreciate and enjoy these research projects and their insights. We look forward to your continuous support.